2. Critical Thinking
3. Motion Animation
In this project we were tasked to create a campaign based around Detroit’s sport team Red Wings and a prompt word which ours was ‘COLLABORATION’ .
In our campaign we wanted to tackle the issues stemming around toxic masculinity in sports culture - specifically with young college age men who have the ‘frat boy’ type mindset to remind them it’s okay to be a team player, cleaning up after yourself, and being there for others in support.